Privacy Policy

Last Updated: 26 February 2026

1. WHO WE ARE

The Polo Guy ("we", "us", "our") is committed to protecting your personal data and respecting your privacy.

Our full contact details are:

Business Name: The Polo Guy
Contact Name: Lance Anderson
Email address: thepologuy4@gmail.com
Postal address: Epsom Polo Club, Horton Country Park, Epsom, KT19 8PL
Phone number: +44 (0)7504 680 093

We are the controller and responsible for your personal data. If you have any questions about this privacy policy or our data practices, please contact us using the details above.

2. WHAT PERSONAL DATA WE COLLECT

Personal data means any information about an individual from which that person can

be identified. We may collect, use, store and transfer different kinds of personal data

about you which we have grouped together as follows:

• Identity Data includes first name, last name, title, and username or similar

identifier.

• Contact Data includes billing address, delivery address, email address, and

telephone numbers.

• Financial Data includes bank account and payment card details. (Note: We

recommend using secure payment processors like Stripe or PayPal and

not storing these details yourself).

• Transaction Data includes details about payments to and from you and other

details of products you have purchased from us.

• Technical Data includes internet protocol (IP) address, your login data,

browser type and version, time zone setting and location, browser plug-in

types and versions, operating system and platform, and other technology on

the devices you use to access our website.• Profile Data includes your username and password, purchases or orders

made by you, your interests, preferences, feedback and survey responses.

• Usage Data includes information about how you use our website, products

and services.

• Marketing and Communications Data includes your preferences in receiving

marketing from us and our third parties and your communication preferences.

We do not collect any "Special Categories" of sensitive personal data about you

(such as details about your race, ethnicity, religious beliefs, or health).

3. HOW WE COLLECT YOUR PERSONAL DATA

We use different methods to collect data from and about you, including through:

• Direct interactions: You may give us your Identity, Contact, and Financial

Data by filling in forms, corresponding with us by post, phone, email, or

otherwise. This includes personal data you provide when you:

o Purchase our products;

o Create an account on our website;

o Subscribe to our newsletter or other publications;

o Request marketing to be sent to you;

o Enter a competition, promotion or survey; or

o Give us feedback or contact us.

• Automated technologies or interactions: As you interact with our website,

we will automatically collect Technical Data about your equipment, browsing

actions and patterns. We collect this personal data by using cookies and other

similar technologies.

• Third parties or publicly available sources: We may receive personal data

about you from various third parties, including technical data from analytics

providers such as Google.

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we

will use your personal data in the following circumstances:

• To register you as a new customer (Lawful basis: Performance of a contract

with you).

• To process and deliver your order, including managing payments, fees, and

charges (Lawful basis: Performance of a contract with you and for our

legitimate interests [to recover debts due to us]).• To manage our relationship with you, including notifying you about changes

to our terms or privacy policy, or asking you to leave a review (Lawful basis:

Performance of a contract, necessary to comply with a legal obligation, and

for our legitimate interests [to keep our records updated and study how

customers use our products]).

• To administer and protect our business and this website (including

troubleshooting, data analysis, testing, system maintenance, support,

reporting and hosting of data) (Lawful basis: For our legitimate interests [for

running our business, provision of administration and IT services, network

security] and to comply with a legal obligation).

• To deliver relevant website content and advertisements to you and measure or

understand the effectiveness of the advertising we serve to you (Lawful basis:

For our legitimate interests [to study how customers use our products, to

develop them, to grow our business and to inform our marketing strategy]).

• To use data analytics to improve our website, products/services, marketing,

customer relationships and experiences (Lawful basis: For our legitimate

interests [to define types of customers for our products, to keep our website

updated and relevant, to develop our business and to inform our marketing

strategy]).

• To make suggestions and recommendations to you about goods or services

that may be of interest to you (Lawful basis: For our legitimate interests [to

develop our products and grow our business]).

Promotional Offers from Us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view

on what we think you may want or need, or what may be of interest to you. This is

how we decide which products, services and offers may be relevant for you.

You will receive marketing communications from us if you have requested

information from us or purchased goods from us and you have not opted out of

receiving that marketing.

Opting Out

You can ask us to stop sending you marketing messages at any time by following the

opt-out links on any marketing message sent to you or by contacting us at any time.

5. DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with the parties set out below for the purposes set

out in section 4 above.• Service providers acting as processors who provide IT and system

administration services.

• Professional advisers including lawyers, bankers, auditors and insurers who

provide consultancy, banking, legal, insurance and accounting services.

• HM Revenue & Customs, regulators and other authorities who require

reporting of processing activities in certain circumstances.

• Third parties to whom we may choose to sell, transfer or merge parts of our

business or our assets. Alternatively, we may seek to acquire other businesses

or merge with them. If a change happens to our business, then the new

owners may use your personal data in the same way as set out in this privacy

policy.

We require all third parties to respect the security of your personal data and to treat

it in accordance with the law. We do not allow our third-party service providers to

use your personal data for their own purposes and only permit them to process your

personal data for specified purposes and in accordance with our instructions.

6. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data

from being accidentally lost, used or accessed in an unauthorised way, altered or

disclosed. In addition, we limit access to your personal data to those employees,

agents, contractors and other third parties who have a business need to know. They

will only process your personal data on our instructions and they are subject to a

duty of confidentiality .

We have put in place procedures to deal with any suspected personal data breach

and will notify you and any applicable regulator of a breach where we are legally

required to do so .

7. DATA RETENTION

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes

we collected it for, including for the purposes of satisfying any legal, accounting, or

reporting requirements .

By law we have to keep basic information about our customers (including Contact,

Identity, Financial and Transaction Data) for six years after they cease being

customers for UK tax law purposes .In some circumstances you can ask us to delete your data: see your legal rights

below for further information.

8. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation

to your personal data, including the right to :

• Request access to your personal data.

• Request correction of your personal data.

• Request erasure of your personal data.

• Object to processing of your personal data.

• Request restriction of processing your personal data.

• Request transfer of your personal data.

• Right to withdraw consent.

If you wish to exercise any of these rights, please contact us.

No Fee Usually Required

You will not have to pay a fee to access your personal data (or to exercise any of the

other rights). However, we may charge a reasonable fee if your request is clearly

unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your

request in these circumstances.

What We May Need From You

We may need to request specific information from you to help us confirm your

identity and ensure your right to access your personal data (or to exercise any of

your other rights). This is a security measure to ensure that personal data is not

disclosed to any person who has no right to receive it.

Time Limit to Respond

We try to respond to all legitimate requests within one month. Occasionally it could

take us longer than a month if your request is particularly complex or you have made

a number of requests. In this case, we will notify you and keep you updated .

9. COOKIES

Our website uses cookies to distinguish you from other users of our website. This

helps us to provide you with a good experience when you browse our website and

also allows us to improve our site.

We use the following types of cookies:

• Strictly necessary cookies: These are cookies that are required for the

operation of our website.

• Analytical/performance cookies: They allow us to recognise and count the

number of visitors and to see how visitors move around our website when

they are using it. This helps us to improve the way our website works.

• Functionality cookies: These are used to recognise you when you return to

our website. This enables us to personalise our content for you.

You can set your browser to refuse all or some browser cookies, or to alert you when

websites set or access cookies. If you disable or refuse cookies, please note that

some parts of this website may become inaccessible or not function properly.

For more detailed information about the cookies we use, please contact us.

10. THIRD-PARTY LINKS

Our website may include links to third-party websites, plug-ins and applications.

Clicking on those links or enabling those connections may allow third parties to

collect or share data about you. We do not control these third-party websites and are

not responsible for their privacy statements. When you leave our website, we

encourage you to read the privacy policy of every website you visit .

11. CHANGES TO THIS POLICY

We keep our privacy policy under regular review. This version was last updated on

the date shown at the top of this page. Historic versions can be obtained by

contacting us.

It is important that the personal data we hold about you is accurate and current.

Please keep us informed if your personal data changes during your relationship with us.